American Apparel to Woody: We’re Sorry (and We’re Parodists)
American Apparel is apologizing to Woody Allen after he filed a $10 million lawsuit against the trendy T-shirt monger for its unauthorized use of an image of him dressed in Hasidic garb on a pair of billboards.
“We deeply admire Woody Allen as a filmmaker and an inspiring social and political satirist,” the company said in a press release. “We sincerely regret offending him in any way.”
But, given that words are cheap and lawsuits are expensive, American Apparel also tried to cover its tuchus from legal standpoint, claiming that the billboards featuring the image of Allen (filched from his film “Annie Hall”) were not, in fact, intended to sell underwear, but were rather “meant strictly as a social parody.”
The question, of course, is what aspect of society, exactly, were the underwear-purveying parodists parodying?
Could it be, given that an American Apparel rep had originally told the Forward, “Woody Allen is our spiritual leader,” the billboards were an ever-so-ironic commentary on the company’s own social and spiritual shortcomings? But that would be more satire than parody.
A message from our CEO & publisher Rachel Fishman Feddersen
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.
Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.
— Rachel Fishman Feddersen, Publisher and CEO
