Maia Efrem is the former research editor and assistant to the editor and was also responsible for the Forward’s annual Salary Survey. Previously she served as the editor of Blognik Beat, a blog written by students who emigrated from or have ties to the Former Soviet Union. Maia is a graduate of Hunter College and Columbia University’s Graduate School of Journalism.
Maia Efrem
By Maia Efrem
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The Schmooze Judge Judy’s Dating Advice: Don’t Go for Schlubs
If you don’t listen to your mother maybe you’ll listen to some dating advice from Judge Judy. Judy Sheindlin paid a visit to Ellen DeGeneres Tuesday and talked about what she learned from over 20 years at the helm of her TV court show “Judge Judy.” Of all the things that bother her, like bickering…
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The Schmooze Hasidic Guys Watch ‘Fiddler on the Roof’ for the First Time — and Kinda Like It
Watching “Fiddler on the Roof” is tradition. (TRAAAADITION!) But not everyone has seen the 1971 classic retelling of Sholem Aleichem’s “Tevye the Dairyman.” In honor of the film’s 45th anniversary, Allison Josephs, the woman behind Orthodox website , screened the movie to Hasidim that have yet to experience Tevye’s joys and sorrows, and recorded their…
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The Schmooze Drake Brings Memetastic ‘Hotline Bling’ Back for Super Bowl Ad
T-Mobile has a history of pulling out all the stops for their Super Bowl commercials and this year they teamed up with Drake and his sweet “Hotline Bling” dance moves to prove they’re totally into Internet culture, even if they’re four months too late. The ad shows the Canadian Jewish rapper selling out to a…
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The Schmooze Josh Gad’s Striptease as Donald Trump is the Best Thing You’ll See Today
This might bring a smile to Megyn Kelly’s lips during the GOP debate Thursday night. Josh Gad, as Donald Trump, strips down to his boxers made of money to the Divinyls’ “I Touch Myself” on Spike’s “Lip Sync Battle.” That’s not enough to make you tune in? He also plants a passionate kiss on “Big…
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The Schmooze That Time Bernie Sanders Tried to Sing ‘This Land Is Your Land’
If you’ve got the Bern real bad and Bernie Sanders’s thick Brooklyn accent on your TV screen is just not enough to satiate you, we have good news for you. You can download Sanders’s 1987 folk album and listen to his non-singing version of “This Land is Your Land” wherever you go. That’s right. The…
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The Schmooze Seth Rogen and Amy Schumer Star in Bud Light Superbowl Campaign
Do you need another reason to tune into Superbowl 50? How about Seth Rogen in Spanx? Bud Light just released a teaser trailer for their upcoming Superbowl ad campaign starring our very own Amy Schumer and Seth Rogen. If the 30-second trailer of the two gearing up for the big game is any indication of…
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The Schmooze 6 Jewish Things to Do During #Jonas Snow-mageddon
At this point we know that winter is coming and Winter Storm Jonas might dump upwards of 20 inches of snow up and down the eastern seaboard. With Baltimore, New York City and Washington D.C. on , you might be looking at 24 hours of steady snowfall and lots of time cooped up at home….
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The Schmooze What Happens When Tuchis Queen Jen Selter Turns On Instagram Notifications?
While you’re waiting and praying for that of your dog on Instagram, here is what it feels like to be an actual Instagram celebrity. Or, more like, a celebrity rear end. Jewish fitness and tuchis queen, Jen Selter, turned on her Instagram notifications for a few brief seconds on Monday and watched as 100,000-plus likes…
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